Print Collateral

It's become standard that marketing material which used to be designed and produced for print are now prepared as digital files to be used as web site downloads. It's a bit early to be declaring "print is dead." Many clients recognize the need for both easily accessed downloads as well as a hard copy to give to the person they're meeting. In the end, it's simply a difference in final production since the concept, creativity, messaging and visual interest are going to be what the client needs for all marketing materials, print or digital.